The operations glue for companies moving across Romania, the EU and the Gulf.
I step into growing companies and cross-border setups as an embedded operations lead — owning delivery, designing the processes that let teams move fast, and bringing order to fast-moving, cross-border work.
- Founders and leaders who've become the operational bottleneck.
- Growing teams where too much lives in people's heads and little is written down.
- Companies entering or operating across new markets — EU, UK, the Gulf.
Four ways to bring in operational ownership
Scoped to where you actually are — from a first focused look, to full embedded leadership.
Operations Audit
A focused review of how work actually flows, where it breaks, and what to fix first — with a clear, prioritised roadmap you keep.
Includes: process and workflow mapping · bottleneck and risk review · prioritised 30/60/90-day roadmap.
Ideal for: a low-commitment first step.
Cross-border Setup
Setting up the operational foundations to enter or run across new markets — vendors, processes and coordination that work across borders.
Includes: operational setup · vendor and partner management · cross-team and cross-timezone coordination.
Ideal for: EU/UK/Gulf market entry or expansion.
Fractional Operations Lead
Embedded operational leadership, 1–2 days a week: process design, delivery ownership, and team & stakeholder alignment, on an ongoing retainer.
Includes: hands-on delivery ownership · process and systems design · cadence, KPIs and reporting.
Ideal for: companies scaling and feeling the strain.
Project & Interim
A defined operational project to deliver, or interim cover for a leadership gap — senior hands, ready in days.
Includes: scoped project delivery · interim operations leadership · handover.
Ideal for: a specific initiative or a temporary gap.
Starting points, not final quotes
| Engagement | What it is | From (EUR) |
|---|---|---|
| Operations Audit | Operational review + prioritised roadmap. Fixed scope, 2–3 weeks. | €1,800 fixed |
| Cross-border Setup | Operational foundations for a new-market entity. Scoped at discovery. | €1,000–1,100 / day |
| Fractional · 1 day/week | Embedded operations leadership, one focused day each week, on retainer. | €3,500 / month |
| Fractional · 2 days/week | Deeper, hands-on ownership for businesses in active scaling. | €6,500 / month |
| Project & Interim | A defined project to deliver, or interim leadership cover. | €750–1,100 / day |
Indicative starting points. The exact scope and fee are agreed after a short discovery call.
Discovery call
A 20-minute conversation about where things are slowing you down. No pitch.
Audit & roadmap
A short, focused review and a prioritised plan you own, whether or not we continue.
Embed
I step in 1–2 days a week, take ownership, and start shipping the fixes that matter.
Scale up or down
As things stabilise, we adjust the engagement. You're never locked in.
Violeta Bell
Founder, BellOpps
15+ years across Romania, the UK & Ireland, and the Gulf — including two years as a UAE-based consultant leading digital operations for a flagship tourism destination project in Saudi Arabia, and over a decade running my own consultancy delivering market-entry and operational setup for UK, Irish and Romanian clients. I've worked both sides of this corridor: how operations get built in the Gulf, and how that translates into Romanian and EU realities — labour norms, vendor landscape, banking, timezone overlap.
- 30% / 25% Efficiency gain and lift in user engagement leading digital operations for a flagship tourism destination project in Saudi Arabia.
- 40% Faster partner onboarding managing global retail operations for an Ireland-headquartered eCommerce intelligence company.
- 11 yrs Running an independent consultancy delivering market-entry and operational setup for UK, Irish and Romanian clients.
- Operational implementation only — legal, tax and compliance matters remain with your legal and accounting advisors.
- Bilingual delivery, English and Romanian — no translation layer needed with local vendors, banks or hires.
- Same or near-same timezone as most of the EU, with practical overlap into the Gulf — real-time collaboration either direction.
- Fees in EUR. Project work scoped and invoiced against milestones; retainers invoiced monthly with 30 days' notice.
- Remote-first, with travel/on-site by arrangement.
Let's talk about where things are slowing you down.
A 20-minute discovery call — no pitch.
Book a 20-minute call